Conducting accurate survey research and exit polling is both a science and an art.
By developing unique survey methodologies, from how a question is phrased, to the order of the questions in the questionnaire and how to build the right “universe” of those being interviewed, Arthur Finkelstein became one of the leading and most successful political pollsters in history.
Beyond the survey methodology, Arthur Finkelstein also developed unique algorithms for processing the data that provided unique insight into voter behavior and intentions.
In addition to survey research, Arthur Finkelstein was hired by ABC News in the late 1960’s to help develop the methodologies for performing the most accurate and sophisticated “real-time” exit polls for the Presidential elections in the United States. Ever since, every major news organization continues to use these methods on election night throughout the country.